Apple has unveiled its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the centerpiece of the event. John Ternus hosted the keynote. These are the newest models in Apple's phone lineup. The Pro models come with a variable aperture camera. They also use the A20 Pro chip.
First impressions are checking how the phones stack up against the Samsung Galaxy S26 Ultra. People are also sizing up the two Pro models. Apple offered a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.