Bet365 ran several promotions on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, each offered $365 in bonus bets to use on college football and other events. The same codes appeared on media partner sites before the weekend. NOLA.com listed a Rams vs 49ers bonus, and that offer was listed as an extra deal. CBS Sports and Goal.com pushed the codes. Bet365's news page published Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. The goalscorer odds focused on the scoring race. Another market covered the title market. The page also ran a season-opening lookahead for the Bears and Panthers. FOX Sports pointed out where to bet on Ryan Garcia vs Connor Benn. The event also drew attention in the wider coverage. The promotions included football, boxing, and soccer odds, and the whole slate blended multiple sports.