Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 5 ad sales moving to Channel 4 in deal

Channel 4 and Paramount's Channel 5 have finalised a landmark advertising partnership. Channel 4 is set to take over Channel 5's ad sales, transferring the more than £300 million contract from Sky. The combined sales unit will advertise both channels from 2027. This arrangement provides a single offering for brands. The announcement was made on 16 September 2026.

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