Sydney Sweeney's new Novig ad has faced intense backlash.
The Hollywood Reporter says critics label the ad sexualized and cite a setback for women in sports.
Certain critics argue the ad is proof that women in sports face disrespect.
An outgoing cast member from SNL also made fun of the bare-chested commercial.
On another front, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.
Sweeney addressed the Novig partnership in a Complex interview about a new Just Sports effort.
The ad has been described as tasteless and offensive.